Women comprise about 20% of the world’s more than 1 billion smokers. However, the epidemic of tobacco use among women is increasing in some countries. Women are a major target of opportunity for the tobacco industry, which needs to recruit new users to replace the nearly half of current users who will die prematurely from tobacco-related diseases. Visit the World Health Organizations website for more information on World No Tobacco Day and this year’s theme of gender and tobacco with an emphasis on marketing to women.
