Don't Tell people smoking is bad, show them.Tips from Former Smokers campaign features compelling stories of former smokers living with smoking-related diseases and disabilities. The ads focus on smoking-related lung and throat cancer, heart attack, stroke, Buerger’s disease, and asthma. Smokers who quit also pass along tips about what helped them succeed.

Though they may be tough to watch, the ads show real people living with real, painful consequences from smoking,” said CDC Director Thomas R. Frieden, M.D., M.P.H. “There is sound evidence that supports the use of these types of hard-hitting images and messages to encourage smokers to quit, to keep children from ever beginning to smoke, and to drastically reduce the harm caused by tobacco.

Watch more Tips from Former Smokers videos on the CDC campaign website.

Visit the CDC website to read the stories and learn more.